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Insights on web, SEO & AI.

Practical, evidence-led writing on building fast websites, earning search visibility and putting AI to work in your business.

SEO

A Local SEO Checklist, Written While Doing It for Our First Client

A practical nine-step local SEO checklist for service businesses: Google Business Profile, service pages, titles, speed, schema, reviews and tracking.

November 3, 2026 · 3 min read AI Automation

How We Automated Lead Follow-Up on Our Own Website

Reply faster without losing the human touch: a simple capture, score, reply, alert and log flow, plus the rules that keep AI follow-up from annoying people.

November 1, 2026 · 2 min read Web Development

Rebuilding a Website Without Losing Your Search Traffic

A before, during and after checklist for redesigning a website without losing rankings: baselines, redirects, staging, launch checks and monitoring.

October 30, 2026 · 2 min read